Tesla's Largest Plant Coming To Austin

No matter what you think of Elon Musk or his famous brand, Tesla, a decision this past month on selecting Austin for the site of Tesla’s biggest production plant is a win for all Austinites, especially in these pandemic times. Tesla’s new plant is slated to bring on 5,000 new employees in the Austin area who will specialize in assembling two models for Tesla: its new pickup truck slated to be introduced next year, and a Tesla SUV that is already in production. Tesla plans to pay an average salary of $47,147, with entry-level positions starting at $35,000.

Incentive to Come to Austin

Musk was looking for a centralized location in the country for his new plant, and while other locations like Tulsa, Oklahoma, put up a good fight, the city of Austin won out due to its overall incentive package.

Tesla will build on a 2,100-acre site in Travis County near Austin and will receive more than $60 million in tax breaks from the county and a local school district over the next decade. Work on the plant, which will be over 4 million square feet, is already underway, Tesla CEO Elon Musk said.

Where Will Tesla Locate?

Tesla is building the factory on a plot of land east of the Austin-Bergstrom International Airport, next to about two miles of Texas’ Colorado river. The land is largely unused right now, although a sand and gravel mining company does operate in the center of the development.

Future site of Tesla plant in Southeast Austin

The Irony

While we are happy to have this economic boost come to Austin, the irony of Tesla choosing ATX as its largest location is that currently, Tesla isn’t allowed to legally sell its vehicles in Texas. Why? Because Texas state law requires that cars can only be sold through franchised dealers, not company stores like Tesla. We will see if that law flexes over time, but for now, Texans will only be allowed to make Teslas, not buy them!

More Efficient, Easier on the Environment

While many Tesla executives were pushing for Austin as the next choice, the ultimate reason Tesla chose Austin was to cut down on its delivery timeline to customers in the Northeast. East Coast customers will no longer have to wait for a car to be transported from Tesla’s Fremont factory in Northern California, and the company will save on fuel and transport costs as well.

What do you think about Tesla coming to Austin? Let us know in the comments below!

Why Virtual Reality Works For Real Estate

By embracing the VR transformations, a sales team or real estate professional can shorten the buying journey and help buyers and sellers navigate a purchase of a property while under construction. The main advantages to adopting VR in real estate include:

• Accelerates The Sales Process : While 2D renderings were a technology advancement in sales tools, many buyers have trouble visualizing the property until construction is complete. With VR technology, buyers can virtually “walk-through” the non-existent property, see the finishes, and understand the spacial layout for the property. Buyers don’t need to visualize the property as the technology displays the property as if it was built.

• Cost Effectiveness : VR will eliminate traditional marketing initiatives and provides a cost-effective solution. How many model properties were built for the sales team? What was that cost? Access to VR technology, which gives buyers a similar “walk-through” experience plus the ability to display all finish options, is a cost-effective solution. Alternatively there may not be a model home; the VR walk through would provide a cost-effective marketing solution while the property is under construction.

• Global Reach : Customers can virtually view properties from anywhere in the world, opening up the target market. Is your target market limited to the local audience or throughout the world? Provide access to the VR walk through and anyone can virtually view the property.

• Enhanced Customer Experience : Buyers have freedom to explore the property as they wish. Each buyer is unique and will focus on what is important to them. One buyer may focus on the kitchen while others may focus on the master bathroom, pool, library, media room, etc. Every VR walk through allows buyers to personalize their tour of the property.

• Customer Feedback : With every buyer VR walk-through, sales team members receive key insights into the buyers behavior and preferences, allowing them to improve future interactions with that buyer.

Austin Real Estate Boomed in 2019. What's Next in 2020?

An astounding view from the balcony of Shore Condominiums, Austin, TX.

According to the Austin Business Journal and Mark Sprague, who is the state director of information capital at Independence Title, the Austin market continues to thrive beyond everyone’s projections. At the end of 2019, Mark Sprague pointed out two encouraging economic developments for Austin that demonstrate just how phenomenal the economy and housing market have been. First, Austin is one of only eight cities in the nation that has seen its home prices FULLY bounce back since the 2008 recession. Second, over the past 20 years, Austin’s GDP, or gross domestic product, has seen more growth than any other major city in the United States! In other words, its a great time to own a home and earn a living in Austin, Texas.

None of this should be too surprising from the city that has added more people to its population this past ten years than any other city in the United States! Austin’s population has climbed from 1.7 million in 2010 to 2.2 million in 2018. That’s a growth percentage of 26%! And, according to Austin Business Journal, the median price of a single-family home in Austin has increased 64% from 193,520 in 2010 to 318,000 in 2019. Median family income has not kept up with the increase in home prices, however. Most families only saw a 35% increase in their income during the same time frame, causing many home buying procrastinators to get priced out of their desired markets.

If those statistics are not encouraging enough, here are some more astounding findings from the Statesman about Austin’s home market: 9,572 single-family homes sold in the city of Austin last year, totaling almost $13.2 billion total dollars in sales. This is a major increase from 2018 and a brand new record for Austin in both number of homes and total dollar amount in homes sold. In addition, this is the ninth year in a row that the sales volume and the median price both topped the previous years numbers!

And, the good news (if you’re a seller!) is that the housing market seems projected to continue its rise in 2020. With housing inventory in the city limits of Austin down to just 0.9 months in December 2019, we will soon face a housing shortage in this city without new construction and more sellers on the market!

With numbers like these, it’s easy to see why so many buyers consider a home in Austin such a good investment. If you are interested in getting in on the “growing edge” of Austin and finding an affordable home for you at the right price, contact me below! Don’t miss out on this opportunity to capitalize on Austin’s phenomenal growth phase, which will continue into 2020.

Or, if you have a home you need to sell, now is a GREAT time to get it on the market. You will most likely see high competition and multiple offers on your home, especially if you are in a favorable school district or trending area of town.

Whatever your home need, I am available to help you capitalize on this unprecedented time in Austin’s real estate history. Contact me today and let’s realize together your real estate dreams for 2020!

It's Raining New Development on Rainey Street

More development plans are in the works for Rainey Street District, an area of town that will continue to rapidly transform before our eyes in the coming years. In addition to the 44 East residential development and 48 East short term condo rental development, each of which we have already written about in previous blogs, other developments coming to the Rainey Street District include 70 Rainey, 90-92 Rainey Street, the Quincy & the Travis Tower.

Let’s take a quick glance at each and see what’s in store for the Rainey Street District in the coming years:

1. 44 East- 51 stories; 322 residences. Construction to begin in 2020 and open in 2022. The Trail Foundation is partnering with the Austin Parks and Recreation Department to revitalize the Rainey Street trailhead, which is across from 44 East Ave. Intracorp (the builder of 44 East) will be contributing to that project.

2. 48 East- 33-story, 239 short term rental units. Construction began in 2019 and should open in 2021.

3. 70 Rainey-34-story condominium; residents began moving in in April 2019.

4. 90-92 Rainey Street-a 51-story mixed-use tower containing apartments (290 units) and hotel space (293 rooms) on a tract spanning 90-92 Rainey Street. Currently the Container Bar and Bungalow stand on this property—they will be incorporated into the design and construction of the building. See the rendering below for the ‘cut out” design of the building that will integrate Bungalow into the second floor.

5. The Quincy-a 30-story mixed-use tower with Class A office at 93 Red River St. Broke ground in March and will open in 2021.

6. Travis Tower-50 story tower at 80 Red River St. in the Rainey Street area downtown with a possible additional second tower. The first tower will have apartments for rent, and the second will have multifamily units for sale, hotel rooms and a ground-floor coffee shop. The site was once home to the Villas on Town Lake, a condo community that was demolished in February.

The Travis Tower (far left) with proposed additional tower, pictured to the right.

What do you think of all the potential developmental changes coming to the Rainey Street District? Will current residents get to keep their views? Will more and more Austin residents make the move to downtown? Which tower will see the best sunsets? Give us your thoughts in the comments below!

East Riverside Development

If you haven’t driven through East Riverside Drive in a while, you might be surprised by the rapidly changing development in the area.  Some support the expansion of business, art, and residential communities in the area, while others are opposed to gentrification and its impact on long-time homeowners. The City of Austin has partnered with UT to study the development of this area and its impact on current residents and have pledged to offer tax credits to affordable housing opportunities in the area.  However, at the same time, private land is being to sold to developers and the area is rapidly evolving.

Oracle’s forsight to build a South Shore Campus really kicked off a chain reaction of East Riverside development. Oracle opened a “South Shore” campus in 2018 and will double its size by the end of 2019. The Austin Business Journal quoted an Oracle executive saying, “The Lady Bird Lake campus will soon employ 3,000 people onsite and that the headcount could grow to 10,000 people as the company expands.”  Oracle landing here has since driven much of the development in the area.

Here are just a few of the projects that have recently been completed or are currently in development in the area:

www.berkadia.com

UNDER CONSTRUCTION (BLUE):

#54 Foremost-new apartment development

#55 The Elizabeth at Presidio-apartment development; rental units ranging from 504-1938 sq ft.

#57 IO at Tech Ridge- apartment complex

#58 Lenox Oaks- Mixed-use (residential and commercial) property

ALSO UNDER CONSTRUCTION: The Montopolis Recreation and Community Center (1200 Montopolis Drive) is expected to be completed in the Spring of 2020.  This building will be co-operated by Austin Parks &  Rec and the Austin Public Health Department.  It will provide over 33,000 sq feet of new space, including a commercial kitchen, gym, fitness room, computer lab, conference rooms, and classroom areas. 

Montopolis Recreation & Community Center

berkadia.com

PLANNED DEVELOPMENT (DARK BLUE):

#113 6507 Riverside—apartment complex

#114 Aspen Heights Riverside- 325-unit apartment complex

#115 The Mont-apartment complex

#116 The Riverside-apartment complex

#117 South Shore District Phase IV-322-unit apartment complex

#144-Cambrian East Riverside-65-unit multifamily mid-rise to be located at 1806 Clubview Avenue with a planned 55 units rated as affordable, or available to tenants earning less than 80 percent of the area’s median family income. Only 15 units are one-bedrooms, with the rest a mix of two, three, and four-bedrooms. The living spaces have a total area of 57,268 square feet, and the indoor common areas total 2,444 square feet.

#145 Tierra Skyline-apartment complex; affordable housing development

#146 Vi Collina-apartment complex; affordable housing development

berkadia.com

PROSPECTIVE CONSTRUCTION (BROWN):
#198 Broadstone Riverside-apartment complex

#199 Project Catalyst-97-acre “urban village” along the East Riverside corridor, a mixed-use project including 4,709 multifamily units, 600 hotel rooms, 4 million square feet of office space, 60,000 square feet of medical and dental office space, and 435,000 square feet of ground-floor commercial space.

#200 Wickersham-apartment complex

#244 1600 Pleasant Valley-retail center property

#245 5700 East Riverside-retail center property

#246 The Point at Ben White-apartment complex with units ranging from 850-1185 sq ft

#247 Urban East-a mixed-used development with 100,000 square feet of office space and 20,000 square feet of retail/restaurant space.

This brief glimpse should tell investors and home owners alike that East Riverside and Montopolis are emerging areas to keep an eye on in the coming years. Let’s hope the city can continue to work with real estate developers and homeowners to create an East Austin anyone can live in and enjoy.